
And now for your morning mindf**k: Cubs on The Score, Sox on 'GN?
Robert Feder (@robertfeder) writes this morning that the White Sox' radio contract is up for renewal, and WLS and WGN are vying for the rights against the incumbent, WSCR. Like the Cubs' new flagship, WBBM, WSCR is owned by CBS, and Feder says 'BBM's contract with the Cubs would allow them to move the Cubs over to WSCR if The Score can't retain the White Sox.
In other words, come next spring, the Cubs could be on The Score, and the 29th-best baseball broadcasting team on radio could be on WGN.
Related aside: the Cubs' move to WBBM hasn't detracted one iota from my enjoyment of, and interest in, this Cubs season. (I didn't think it would.) But does anyone else find it obnoxious that at all commercial breaks, WBBM reminds listeners that you can still "get your traffic and weather on the 8's" by switching over to BBM's all-news FM frequency?
If the Cubs weren't on board with their flagship station offering listeners a programming alternative at each and every break in the action, it wouldn't happen. To me, though, it's insulting to the Cubs brand.
And God knows over the years, the Cubs have done plenty on their own to get listeners to turn the dial.
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